We have a pride fund and are restructuring to include advertising in hopes to get more businesses to donate.
I have had several parents tell me they would be willing to make a donation if they don't have to deal with a catalog fundraiser. I need to come up with something for the middle school for next year and have thought about doing this. Did your direct donation campaign work?
This past school year, our school did a direct donation campaign in addition to our gift wrap fundraiser. After discussing the different options, we decided to run both programs at the same time in the fall. We explained to people that if the direct donation went well, then we would not be have to perform other catalog fundraisers later in the year. By keeping the gift wrap fundraiser, we gave people the option - if they could not afford to give money, perhaps they could sell gift wrap at the workplace and still feel as if they are helping the school. We kept our word and did not have another catalog fundraiser this year.
We had quite a few families participate in gift wrap and direct donation - I was very surprised by that. Also, our gift wrap sales were up about 20% this year. For the direct donation, we had about 15% of our families participate. For the gift wrap, about 25% of our families participated.
Hope this helps,